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LONDON SOCIAL STRATEGY

STRATEGY & PLANNING
DIGITAL, SOCIAL MEDIA AND CONTENT

INDEPENDENT - CONSULTANT - FREELANCE

I DEVELOP THE DIGITAL CHANNELS, MESSAGING, VISUAL ASSETS, AND ADVERTISING FOR BUSINESSES AND BRANDS

HELPING CONSTRUCT THE METAVERSE ACROSS WEB3, NFT AND GAMING PROJECTS

CLIENTS AND SECTORS

CLIENTS

ALCOHOL
AUTO
FMCG
FOOD & BEVERAGE
ENTERTAINMENT & MEDIA
FASHION
LUXURY

FINANCE & INSURANCE
GAMING
PHARMA & HEALTHCARE
RETAIL & LOGISTICS
SPORT
TECH
TELECOMS
TRAVEL

SERVICES AND TANGIBLE OUTPUTS

SERVICES

STRATEGY

 

Using content, platforms, and interaction to define how to connect to audiences with a compelling product or brand narrative:

Data Analysis
Channel & Platform
Content
Media
Campaign Framework
Objective & Budget Setting
Campaign Ecosystem

PLANNING

 

Creating strategic plans for branding, campaign activation, content and media distribution:

Communications
Media & Advertising
Content
Creative Briefs
Creative Ideas & Manifestos
Creative Development
Campaign Roll-outs & Blueprints

Tactical Briefs
Campaign Execution
Funnels
Segmentation
Targeting
KPIs
Optimisations
Assets & Inventory

WHAT YOU GET

WHAT YOU GET

PLAN BETTER COMMUNICATIONS
IMPROVED KPIS
MAKE INFORMED BUSINESS DECISIONS

You can also: create outstanding content, phase and distribute, optimise and improve, understand and measure performance, test and learn, get to know and reach audiences, identify market opportunities, discover topics and themes, evaluate digital signals, and interpret data. The list goes on…

CHANNELS AND PLATFORMS

CHANNELS

SOCIAL

INFLUENCER / CONTENT CREATOR

SEARCH

PPC

SEO

EMAIL

WEB / ECOMMERCE

TIKTOK

INSTAGRAM

YOUTUBE

WHATSAPP

DISCORD

FACEBOOK

LINKEDIN

TWITCH

SNAPCHAT

REDDIT

PINTEREST

GIPHY

TWITTER

SPOTIFY

PODCASTS

GOOGLE

SMS

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CASE STUDIES

CASE STUDIES

BENTLEY

Targeted high net worth individuals through digital channels and local dealerships.

WARNER BROS.
DC COMICS

Lead the global campaign strategy, content creation and management of all owned channels.

BD HEALTHCARE

Launched a campaign to raise awareness of hospital drug diversion. 

WARNER BROS.
MARVEL

Created social content to keep engaging with the community post launch and promote upcoming DLCs.

THE FA 

Created a fresh and engaging visual identity that personifies and engages with fans at every touchpoint.

WHO I AM

WHO I AM
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HUGH RB

STRATEGY & PLANNING DIRECTOR

STRATEGY & PLANNING DIRECTOR

18+ YEARS OF EXPERIENCE

STRATEGY, PLANNING AND CONSULTING; ACROSS COMMUNICATIONS, CONTENT AND MEDIA

AGENCY AND CLIENT SIDE. BUT AGENCY THROUGH AND THROUGH

SOCIAL, DIGITAL, CREATIVE, PR, MEDIA, AND TECH

GLOBAL: NA, LATAM, EMEA, APAC

PORTFOLIO AVAILABLE ON REQUEST

I CAN WORK INDEPENDENTLY, OR IN COLLABORATION WITH A TEAM OR MULTIPLE DIVISIONS

CONTACT

CONTACT

Please get in touch

+44 7498 224 860

hugh.rb@londonsocialstrategy.com

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